Headlines

April 14, 2008

Idolator and Stereogum are now Buzznet BFFs... Nick Denton 'more or less giving away' lowest performing sites...

Idolator | Read Full Story >

Valleywag:

* IDOLATOR is going to Buzznet, a music-focused web and social network. Buzznet recently acquired Idolator’s chief rival, Stereogum, and received a big investment from Universal Music Group. *

Music audiences are fragmented across genres; Maura’s Idolator gave Stereogum a good run, but a group with a whole array of music sites will command more attention from record labels than we could.

Silicon Alley Insider:

Denton wouldn’t release financial details but says they’re “not material”—i.e. he’s more or less giving the sites away. In some cases an earnout clause could eventually give Denton a few more bucks if the sites do well. We don’t know details about which editors and writers are staying or going. “We’re hoping that the site leads at very least will all be retained,” Denton says. Internal e-mail from Denton to Gawker staff follows post.

Denton’s move to shed Gridskipper and Idolator isn’t surprising: Those two are Gawker Media’s lowest-performing sites, clocking in around 1 million page views a month. Idolator had reportedly been on the block last year, and we noted then that Gridskipper might be a sale candidate as well.

EARLIER:

Interscope buys stake in Stereogum parent company…other ‘content acquisitions’ coming as Buzznet pursues more music blogs…

Idolator: Gawker’s ‘low-volume’ music site for sale?


Post a comment

Previous comments include

#1 Doug "Shmoo" Morris says:

You're fired.

#3 dear buzznet says:

why are you becoming so evil? you were once a lonely ol forum and now you want to monopolize the world of blogging? then you'll follow suit and change all the free mp3 downloads that i live off of to 90 second clips only.

quick!! somebody, stop them!!!

#4 wes says:

how was idolator ever a 'chief rival' to Stereogum? they seem to have different audiences and goals for the most part

#5 fu says:

it's ludicrous to call idolator stereogum's chief rival. totally different sites -- and stereogum is far more popular. Just like it's far more popular than this weak-ass site will ever be. Better hope Buzznet comes a-calling...

#6 fu u says:

Hey #5, if this site is so weak, why ya here? Anyways, you're right on one point: if Idolator can bring in the big corporate bucks, surely TDS can too, as it's more popular than Idolator ever was! Bring on the VC capital-TDS deserves it!

#7 gg alin says:

money talks, bullshit walks

#8 hmmmm... says:

idolator vs the daily swarm. its no contest. all the news is here. even if its on idolator.
and I comment on this site far more than the heavy task of commenting on idolator or stereogum.


Click Here