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March 27, 2009

Sounds Like Branding: New Report Underscores Value in Music...

Billboard | Read Full Story >

In the 31-page report, titled “Sounds Like Branding,” the Stockholm-based brand communication agency asked brand directors or managers from 70 majors brands for their input. The report begins by examining the role music plays in the branding strategies of various corporations. For example, 68% of companies say music is an important tool in building a brand and 96% of respondents claimed music can strengthen their brand.

But Hearbeats found that seven out of ten companies were found to spend 5% or less of their marketing budgets on music, and only two out of ten have a sound logotype (such as the identifiable Intel logotype heard in its commercials).


SOUNDS LIKE BRANDING™ Stockholm from Heartbeats International on Vimeo.


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#1 Gabe says:

This thing totally quantifies that banging your head against the wall feeling you get as a music supervisor when people can't separate their own tastes from the people's tastes that they're trying to reach.


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