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SPIN is moving the bulk of their reviews to a Twitter account, obviously inspired by the @1000TimesYes experiment in dedication of 2010… or was it 2009? It was 2009.

The standard music review, once presented as an imperious edict, has increasingly frayed into a redundant, gratuitous novelty in an era of fewer and fewer actual music consumers…

As a considered reaction, we’re introducing a new way of thinking about the entire enterprise. ..

The @SPINreviews Twitter feed is a massive undertaking, aiming to be an exhaustively definitive listener’s guide and argument-starter for virtually every album or EP or mixtape that matters in 2012…

Obviously, we wouldn’t want to do this to the complete exclusion of longform music criticism, a viable and under-appreciated medium in any year…

SPIN would love to spend the last years of the music industry with you!


Some selections from @SPINReviews:

Reviewer’s initials. RT @acollins876: @SPINReviews I get the number rating, but what is the 2 letter hashtag?

T.I./F*ck Da City Up: Stand-up guy gets keyed-up, tears up club on brontosaurus beats with every famous rapper. Top o’ the world, ma! #CW#7

SYMMETRY/Themes For An Imaginary Film: Johnny Jewel’s official/unofficial ‘Drive’ score arpeggiates, pulses. For real human beings. #BS#8


And Digital Music News had a mini-article in the same vein earlier today…

Back in the days of scarcity, I needed magazines like RollingStone and SPIN. I cared if the Source gave an album five mics, simply because it was impossible to preview everything (or sometimes, anything). But that’s all over now, and it’s a memo the LA Weekly is getting in bold type…




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