Bad news for Pandora and its 800,000 songs – Spotify sports 15 million songs (of which about 12 million seem to be karaoke instrumentals).


A Tuesday upgrade to its iOS app is introducing to mobile Spotify “Radio” – customisable but non-on-demand music streams. In most countries, the feature will, like Spotify’s on-demand mobile app, require subscription. But, in the U.S., it will be free with big-brand advertiser support.

That shift signals the first time Spotify has regarded mobile, which on-demand music services regard as their premium payment driver, as a viable free access medium. And it also means a big direct challenge to Pandora…


The question worth asking is, if Spotify is mimicking Pandora, how come Pandora isn’t mimicking Spotify?

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