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November 20, 2009

Spotify Stuck in the Mucky Muck of Tiptoeing Labels... It Knows You're Sad...

Financial Times | Read Full Story >

Financial Times:

Spotify’s hopes of launching its online music service in the US are being held up by record labels’ concerns about its ability to convert users of its free service to paying subscribers, according to music industry sources.

The company, which has attracted glowing press and strong interest from venture capitalists in Europe, said last week that a US launch now looked unlikely until early next year because of the complexity of the US market, where it would need agreements with thousands of music publishers.

However, Spotify has also played up the rates it can charge advertisers, saying that its ability to determine a listener’s mood based on the beats per minute in the songs they are listening to has helped it achieve high click-through rates of as much as 6–7 per cent.



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