The Daily Swarm

Headlines

November 20, 2009

Susan Boyle Finally Learns the Word 'Monetization'...

Susan Boyle just got an extension on her fifteen minutes of fame, and this time, she’s cashing in. Instead of ad-free, non-monetized YouTube views, Boyle is now positioning herself for a serious windfall.

And, another record-setting extravaganza. Ahead of the critical holiday shopping season, Boyle is now preparing her debut album, I Dreamed a Dream. And, according to information shared Thursday, Boyle has sold more album pre-orders than any other artist on Amazon – ever, on a global basis. “We’re absolutely ecstatic now that the album has become our largest global CD pre-order,” said Craig Pape, senior manager of Music at Amazon.com.