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Apparently a significant uptick in streaming revenues (Spotify’s advertisements and subscription sales, basically) has made up for the steady downturn of digital sales and physical sales… (from Music Ally)

Overall music sales increased by 30.1% year-on-year in the first half of 2012 to SEK 446m (around $63.5m), with digital music accounting for 63.5% of all music sales.

So, while physical revenues fell by 2.2% in the first six months of 2012, digital revenues were up 60.5%. Streaming revenues rose 79.4% to SEK 252.7m ($40m), while ‘other’ digital revenues (i.e. downloads) fell 14% to SEK 30.7m ($4.4m).

Or, to put it a different way, streaming is cannibalising downloads in Sweden, but the growth of the former is far outweighing the fall of the latter.

And some wishful thinking:

“We’re back to the same revenue levels as during 2004, and if the development continues in the same way we’ll be back on turnover similar to those during the “golden days” of the CD in just a few years,” says Universal Music Sweden’s MD Per Sundin.

This recent tweet from RJD2 seems relevant:




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