KMart and ShopYourWay.com have signed Nicki Minaj and Adam Levine to multi year deals, which will see the stars bring their own apparel and accessory collections to the retailer later this year. Via Capital FM:
“We are thrilled to align Kmart and Shop Your Way with two of America’s superstars, “ the Executive V-P and President of Marketing* Online at Sears Holdings said alongside the announcement. “We welcome Adam and Nicki into our world and look forward to capturing their energy and creativity on ShopYourWay.com and translating it into unique apparel, accessories and other merchandise.”
“I am so excited to work with this iconic, mass retailer and to bring affordable fashion to my beautiful Barbz all across the US,” Nicki said in a press release, while Adam added: “This line was an exciting opportunity for me and I am really looking forward to diving into the process of designing an apparel and accessory collection.”
Did she just refer to her fans as “Barbz?” Like Lady Gaga’s “Monsters,” except faker and more plastic? That’s just sad. Actually, so is signing a deal with KMart at the peak of your fame.