Headlines

February 08, 2008

Timbaland releasing first 'mobile only' album...

Billboard | Read Full Story >

As Timbaland’s “Shock Value” goes up for five Grammy Awards, the hitmaking hip-hop producer has announced a deal with Verizon Wireless to make the first “mobile album,” which will be exclusively available to subscribers of V Cast, Verizon’s mobile entertainment service.

As Verizon’s mobile producer in residence, Timbaland will produce one song per month throughout 2008. Each month, he will work with a different artist on a track while touring the country on the Verizon Mobile Recording Studio Bus, which will also capture making-of footage for V Cast subscribers on a dedicated Timbaland channel.

Timbaland says the deal will let him reach more fans because “every place don’t get a CD [but] everybody has a mobile phone.” Plus, there’s history to be made. “Just producing a mobile album has never been done. I’m the first to ever do it,” he tells Billboard.



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