Ian Rogers, lead man behind successful musician-oriented e-commerce company Topspin, has left his role as CEO of that company to head up Project Daisey, the new streaming service being worked up by Beats Electronics. It’s hard to tell exactly what Daisey is going to look like, but it’s expected to hit the market at the end of this year, and Trent Reznor has already been hired as Chief Creative Officer.

Rogers will report directly to Beats’ CEO and co-founder Jimmy Iovine and it’s president and COO Luke Wood. Via Hypebot:

“What’s missing from the digital music landscape is a cultural context,” hinted Iovine. “We need to bring an emotional connection back to the act of music discovery. With Trent and now Ian we have the right team in place to do it”.

“After years of fighting and uncertainty, it’s now undeniable all the world’s music will be available on every device by just clicking play. However, the current streaming experiences aren’t good enough. They aren’t good enough for fans, who need it to be easier to find music they love. And they aren’t good enough for artists, who want to grow their audiences and make money.” said Rogers. “This is the opportunity I’ve been working toward my entire career.”

We’re still not sure what all of that means, but it sounds exciting!

Rogers will stay on the Topspin board of directors as the Executive Chairman.

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