As Ultra Music described it:
On Monday October 15, we will announce something so big, so crazy, so intense that it will knock you off your seats and leave you thinking “WTF”. We’re gearing up to make global EDM history, and do something that NO electronic music festival has EVER done.
That announcement came via an intense adnouncement video, reminiscent of Psychopathic Records’ epic videofilms for the Gathering. The New York Times reports:
Another danceapalooza, the Ultra Music Festival in Miami, has already started four satellites around the world. But for its 15th annual event in Miami next year, it will expand to two weekends. The first will be March 15–17, and the next will be March 22–24, both in Bayfront Park in downtown Miami. The announcement was made on Monday through YouTube.
Tickets go on sale this Wednesday at the festival’s website.