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Via Billboard.biz:

Ultra Music, an independent electronic music label that over the years has represented Deadmau5, Kaskade, Steve Aoki, Calvin Harris and numerous other EDM artists, on Wednesday announced a strategic deal with Machinima, one of the largest networks on YouTube.

The arrangement calls for Machinima to exclusively manage ad sales for Ultra’s YouTube content and share in the ad revenue. The two companies will also collaborate to match up Ultra artists with Machinima’s videographers to produce original content that would be distributed within Machinima’s network.




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