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Matt Pincus, for The Wrap, explains the rather archaic and unfair deal at the heart of internet video monetization…

Many people read with excitement the news that the online video service Vevo earned $150-million dollars in revenue in 2011. Any healthy new source of music earnings is welcome in an industry in need of positive news. On the heels of the recent news that Vevo supplies roughly 40% of the content streamed on YouTube, we should all be encouraged by this new monetization of music videos.

What has gotten far less attention is the fact that independent publishers and the many songwriters we represent, have not received any money from Vevo. Ever. That’s right. Vevo: $150 Million. Independent publishers and songwriters: Zero…




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