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Allen & Co. is tapping Facebook, Yahoo, Amazon, Apple and Google to raise up to $150 million in funding for music video distributor Vevo, according to a weekend Wall Street Journal report.

The funding reportedly comes with a valuation of up to $1 billion but, outside of the deal, perhaps is more interesting for what it says about Vevo’s future prospects…

The funding report comes following chatter earlier this year that Facebook may snatch the exclusive Vevo partnership from YouTube. It seems many options have been on the table for Vevo this year.




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