The perfect marketing ploy: Beyoncé's grand Superbowl halftime performance is followed by a stadium-wide blackout. Beyoncé “shut down” the Superbowl. The truth is, she probably did, but more so for the over-the-top props and stage rather than her actual performance. In case you missed it, here’s the entire performance. Via Pitchfork:

She danced with a bunch of clones of herself projected on screens behind and below her. Her guitarist played a guitar that shot fireworks. And yes, Destiny’s Child were there. Michelle Williams and Kelly Rowland were launched out of the floor, and they did “Bootylicious”, “Independent Women”, and Beyoncé's “Single Ladies”. Bey also did “Halo”, “End of Time”, “Crazy in Love”, and “Baby Boy”.

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