Headlines
The Sex Pistols’ latest attempt to get up people’s noses comes in the form of their own branded perfume….The unisex scent, which comes in a striking, tartan-topped bottle featuring the band’s classic “God Save the Queen” imagery, is a collaboration with Paris-based perfume brand Etat Libre d’Orange, which licensed the Sex Pistols name from the band’s merchandising partner Live Nation Merchandise.
Etat Libre launched the perfume in France in mid-July through an exclusive deal with the Sephora chain of beauty shops, which has 150-plus stores across France. It retails for €40 ($51). The scent is expected to launch in the United States Sept. 10, initially in the Henri Bendel store in New York….
Meanwhile, Rotten has proved to be a surprisingly marketable commodity for a man who was once the scourge of proper British society. Butter brand Country Life credited the punk rocker with driving an 85% increase in sales in fourth-quarter 2008 when he first appeared in TV spots in his on-going role as the face of the brand.
