Earlier today, we here at Swarm HQ received an e-mail from the folks at the Americana Music Association, letting us know about their upcoming conference, due to take place in Nashville this fall, and to let us know what happened at their recent board of directors retreat.

This was interesting to us, because prior to receiving this e-mail, we’d never heard of the Americana Music Association, and we certainly didn’t know they had a conference. If you’re wondering who they are, here’s what they told us.

The Americana Music Association is a professional non-profit trade organization whose mission is to advocate for the authentic voice of American Roots Music around the world.

The Association produces events throughout the year including the annual Americana Music Festival and Conference which will take place September 18-22, 2013 in Nashville, TN, widely recognized as one of the premier events in the music industry. The Americana autumn event features educational music related panels by day and a stacked schedule of musical showcases throughout the city by night including the critically acclaimed Americana Honors and Awards show at the historic Ryman Auditorium, recognizing both annual and lifetime achievements in the Americana music community.

If you were wondering, here’s what happened at the board of directors retreat.

Additionally the Board has appointed a new Executive Committee: Holly Lowman, artist manager from Ramseur Records has been named President; independent consultant Brad Paul will remain on the Board as Past-President; producer Mark Moffatt will serve as President-Elect, and the Grammy Museum’s Lynne Sheridan will serve as Secretary. The three At Large Executive Committee members are Amanda Hale, New West Records, John Ingrassia, Vector Management and Jessie Scott of Music Fog and Hill Country. Kurt Vitolo will continue in his role as Treasurer and his firm, KV Associates will act as the Association’s accounting firm. These positions are held for one-year terms.

The focus of the retreat included an exploration of the Association’s goals for 2013 through 2018 and a strategic plan, which identified the primary categories for development and growth. These categories included:

*Establish regional and global footprint *Strengthen media presence *Achieve financial stability through strategic sponsorships

Well, we now know you exist, so consider your media presence strengthened. Good job guys.

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