Streaming an album ahead of its release has become common practice in today’s music industry, but what benefit does it really have? Via The Stool Pigeon:

“We’re competing in a very crowded market place with a lot of bands vying for attention, so anything that gets your music into people’s ears is a good thing,” adds Michael McClatchey, co-founder of indie label Moshi Moshi. “Even better if you can get people to listen to the whole album, as then they get the full picture rather than just a snapshot [which is what you get from a single release].”

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