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November 19, 2009

'Wines That Rock': Play Pink Floyd to a Barrel of Sustainably Produced Wine and It Does... What?

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The first three products will be Rolling Stones ‘Forty Licks Merlot,’ ‘Woodstock Chardonnay’ and Pink Floyd’s ‘The Dark Side of the Moon Cabernet Sauvignon.’ These wines, which will retail for around $17 a pop, were previewed backstage at the VIP & Artists lounges during the Rock and Roll Hall of Fame concerts in New York last month.

“Traditionally you create the wine and then name it based on its personality. With these wines, we blasted the music in the cellar of the winery and developed a bottle of wine that captured the attitude of the music,” Ron Roy, co-founder of Wines That Rock, said in a release.“Traditionally you create the wine and then name it based on its personality. With these wines, we blasted the music in the cellar of the winery and developed a bottle of wine that captured the attitude of the music,” Ron Roy, co-founder of Wines That Rock, said in a release.



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