Swedish rockers The Hives shot a new television commercial spot at Los Angeles’ Avalon nightclub yesterday afternoon, featuring the song “Tic Tic Boom” from their forthcoming album.
A casting call was issued over the weekend on Craigslist.
The Daily Swarm can exclusively reveal that the spot will be part of an upcoming campaign for Nike+ – the Nike and Apple combo kit that sends workout data from Nike shows to iPods. According to our tipster who was present at the taping, the spot features the Hives performing in full black and white get-up when a girl dressed in Nike gear runs out, pauses the music, and restarts the band. In between takes, the band answered questions from the audience.
The ad is being produced by Crispin Porter + Bogusky, the Miami-based agency that was recently awarded Nike’s global running-shoe account.
The Hives will hit the road in the US this fall, opening for Maroon 5.
The Hives have been performing “Tic Tic Boom” at European festival dates this summer, and the song is set to appear on Electronic Arts’ Madden 08 game soundtrack.
You can hear a bit of the song in this fan-shot video:
Perez Hilton points to this side by side comparison of Peaches’ “I’m The Kinda” and Avril Lavigne’s “I Don’t Have To Try.” Are there more lawsuits coming?
An article in today’s Independent profiles Tadashi Yanai, the Japanese billionaire CEO of Fast Retailing, who hopes to turn his fashion empire into the largest clothing retailer in the world. While he made headlines recently for his $900 million offer for Barney’s, the anchor of his clothing kingdom is Uniqlo, otherwise known around here as “the Japanese Gap,” an immensely popular chain in its home country that has gone though some fits and starts in its worldwide expansion. Uniqlo only has one US store so far, a downtown Manhattan flagship that serves up three floors of inexpensive, unobtrusive clothing, most notably the dozens of t-shirt designs for which company is renown.
Full story after the jump.
08/08/08. Save the date!
The Boredoms are already considering a follow-up to Saturday’s 77BOADRUM performance in Brooklyn, NY with a new work for 88 drummers to be performed once on August 8, 2008. “The other day we were talking about doing a concert around the infinity symbol,” the Boredoms’ Eye told the New York Times during a break from rehearsals last week, and while the group’s Yoshimi P-We joked about ideas for 2009, as soon as this past weekend’s event concluded talk turned to an even more ambitious piece based on the infinity concept to be staged in exactly 13 months.
The Brooklyn 77BOADRUM show was nothing short of a triumph (unless you were one of the people who got there after 3:30 and waited in line for three hours before being turned away). Perfect weather, fantastic crowd, beautiful setting, and a shimmering, jaw-dropping piece of music. Gave a lot of jaded New Yorkers new-found hope for their city, and certainly provided a from-the-heart counterpoint to the Live Earth charade going on in New Jersey. The Boredoms delivered not only a low-tech spectacle but actually achieved their goal of making the audience part of “one giant instrument, one living creature.”
Full list of drummers here.
Yancey Strickler has a nice rundown on 17dots.
Full review with pictures on Pitchfork.
The show was being recorded and videotaped for future release, but was, naturally, lovingly captured in numerous online clips. Some of the best so far:
There’s tons more here.
It’s nice to know the communal spirit of trance lives on in the Middle East, at least the part of it that involves shady promoters, DJ no-shows, and rioting ravers.
The club denizens of Bahrain hoped to celebrate America’s Independence Day with a giant rave featuring the country’s debut performance by DJ Tiesto (you know, the guy who single-handedly ruined this year’s Coachella). But while the July 2 Lebanese stop on Tiesto’s Elements of Life world tour drew 20,000 partiers to a Beirut beach (despite a rumored terrorist threat on his life), the Dutch DJ apparently made it to the hotel in Bahrain via private jet, but was a no-show at the gig. That’s when things got ugly.
According to the Gulf Daily News,
IRATE trance fans wreaked havoc at the Marina Club in Manama early yesterday after noted Dutch DJ Tiesto failed to turn up at his debut Bahrain concert.