The Swarm

July 27, 2007

Be Hear Now

David Prince

Commercial radio sucks. Webcasters are living under a stay of execution. Last.fm is asking you to waive your royalties. The kids are flocking from MySpace to Facebook. How is an unsigned band supposed to get its music heard?

If you’re from L.A., here’s one way:

City of Los Angeles will launch annual collection of new songs to
showcase local music for callers while they are on hold on City
phones. The new program is called HEAR IN LA.

The Department of Cultural Affairs is looking for 10–12 unsigned local
acts per year, in diverse genres of music (rock, latin, pop, rap,
jazz, r&b, electronic/dance, instrumental…) They will pay
individuals/ensembles $500 each, for permission to play one original
composition as hold music on City of LA phones for 12 months.

In order to cross-promote the selected musical talent, artist
headshots and biographies will be posted on the City of LA Department
of Cultural Affairs (DCA) website, www.culturela.org.

Program launches each September. Send disc, play list and notes of
introductions to:

City of Los Angeles, Dept. of Cultural Affairs
Community Advancement Manager, Grants Section
201 North Figueroa Street, Suite 1400
LA, CA 90012



Click Here