The Swarm
Lemmy action figure: 'Iconic' is the new black
TDS Editors

Press Release:
“We’re very excited to be able to introduce the Locoape brand to the public with an iconic license such as Motorhead. Lemmy is an artist that defines modern hard rock and metal music.” said Locoape CCO, Michael Romano.” Motorhead’s Lemmy Kilmister is the first in Locoape’s ongoing Icon Figure Series.
According to Locoape President, Steve Loney “When we first began to develop the Icon series brand we wanted to first solidify just who the Icons are. Much was debated but, Lemmy was instantly at the top of that list. With so many Iconic artists in development and the roster we’ve secured we’re already planning in to 2010!”
“People are really going to be surprised just who and what we’re developing.” Romano added “Beginning with Lemmy we’ve strived to create the Icon series as an ongoing brand of true show piece collectibles. Collectibles that include the artist’s input and offers the fans and collector an item with the quality and integrity that they deserve.”
What does the Lemmy have to say about being immortalized in plastic? According to Lemmy the figure will depict “It’s the best-looking ugly man you’ll ever see”.
Earlier:
“Converse is the footwear company that was first in sports and first in rock ‘n’ roll. We are extremely proud of our history and excited about our journey into the next century. Connectivity is an exceptional global campaign that fully captures our spirit and brand ethos celebrating true originals. The campaign is bold and iconic saluting those people – past and present – who push the boundaries of creativity, who inspire originality and who embody the values of the brand.” said Geoff Cottrill, Chief Marketing Officer, Converse.
“We wanted to communicate that Dr. Martens boots are ‘made to last,’ ” explains writer Andrew Petch, “and we discovered that these idolized musicians wore them. Showing them still wearing their Docs in heaven dramatized the boots’ durability perfectly. And, as images, they feel very iconic.”

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2 Comments
There's worse role models for kids. I'd rather have my kid explore Motorhead's music than get into some N Sync nonsense.
Outstanding choice to kick off the new line. Lemme deserves to be recognized in this way.
"Ace of Spades!!"...indeed!
Cheers!!