The Daily Swarm

Via Press Release:

PITCHFORK AND FADER MEDIA ANNOUNCE STRATEGIC PARTNERSHIP

Leading Voices In Emerging Music And Culture Join Forces To Offer
Enhanced Opportunities For Advertisers and Readers

New York, NY: The FADER and Pitchfork, the two leading voices in
emerging music and culture, have announced a partnership designed to
extend the reach and enhance both brands.

The deal will include integrated advertising and sponsorship
opportunities across all properties and platforms, including print,
online, festivals, events, and unique content exchanges.

“We are extremely excited to be working with Pitchfork,” said Andy
Cohn, Group Publisher and Vice President of FADER Media. “We know that
the ability to leverage both properties will offer great value to our
readers and advertisers alike.”

“We love the FADER and are continually impressed with their ability to
navigate the ever-changing media landscape in a way that always stays
true to their unique vision,” said Pitchfork’s Publisher/COO Chris
Kaskie. “We believe this partnership will compliment both brands and
enhance what we can offer our advertising partners, and most
importantly, our readers.”

About Pitchfork
Created in 1996 by Ryan Schreiber and based in Chicago, Pitchfork
Media has become the most-trusted independent resource for music
journalism and is widely acknowledged as a leading cultural
tastemaker. With a focus on new and emerging music through the
publication of daily reviews, news, features, audio/visual
programming, and interviews, Pitchfork has developed one of the music
world’s most devoted and loyal followings.

About The FADER
Founded by Rob Stone and Jon Cohen, The FADER is the definitive voice
of emerging music and the lifestyle that surrounds it. Through
in-depth reporting and a distinct street sensibility, The FADER
aggressively covers the most dynamic breadth of music and style
emanating from the fringes of the mainstream to the heart of the
underground. The FADER was the first publication in history to be
released on iTunes, in 2008 received a Folio award for the best full
issue of a consumer entertainment magazine and in 2007 was named one
of iTunes’ best classic audio podcasts of the year. The FADER is the
authority on what’s next.