The Swarm

January 09, 2008

In Rainbows: Radiohead's advertising bridges Red State/Blue State divide

TDS Editors

Billboard:

Radiohead zooms to No. 1 this week on The Billboard 200 with “In Rainbows” (TBD/ATO), a week after a premature debut at No. 156 due to street date violations. The set sold 122,000 units in the United States, according to Nielsen SoundScan, a dramatic downturn from 2003’s “Hail to the Thief,” which started at No. 3 with a career-best 300,000.

UPDATE: Us too, apparently…


9 Comments (further comments disabled)

#1 uselessgoo says:

I wonder how much those ads cost....wish we could get Ron Paul ads up. . .

#2 ass says:

the ron paul-radiohead venn diagram: http://cosmodromemag.com/node/456

#3 Me, That's Who... says:

I must admit that I'm quite surprised to see their ads on Fox News and Drudge. People claim that those sites lean towards the conservative side of the political spectrum, and people that buy Radiohead albums tend to be more liberal.

But I guess when you're trying to sell something, you have to go where the money is.

#4 Juan Tonamera says:

Have you ever heard 'Republican' music? Of course there are Republicans listening to and buying Radiohead.

#6 ron paul is a racist says:

ron paul is a racist idiot

#7 Me, That's Who... says:

Hey Juan...

Ever hear of Toby Keith?

#8 Master N. Servant says:

Radiohead album very good
Show that best music made outside M A J O R LA B E L.

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