The Swarm

October 08, 2007

Trent Reznor: Download this!

TDS Editors

UPDATE: Trentr Reznor had an Oink account…

NY Mag: Trent Reznor and Saul Williams Discuss Their New Collaboration, Mourn OiNK:

Trent: I’ll admit I had an account there and frequented it quite often. At the end of the day, what made OiNK a great place was that it was like the world’s greatest record store. Pretty much anything you could ever imagine, it was there, and it was there in the format you wanted. If OiNK cost anything, I would certainly have paid, but there isn’t the equivalent of that in the retail space right now. iTunes kind of feels like Sam Goody to me. I don’t feel cool when I go there. I’m tired of seeing John Mayer’s face pop up. I feel like I’m being hustled when I visit there, and I don’t think their product is that great. DRM, low bit rate, etc. Amazon has potential, but none of them get around the issue of pre-release leaks. And that’s what’s such a difficult puzzle at the moment. If your favorite band in the world has a leaked record out, do you listen to it or do you not listen to it? People on those boards, they’re grateful for the person that uploaded it — they’re the hero. They’re not stealing it because they’re going to make money off of it; they’re stealing it because they love the band. I’m not saying that I think OiNK is morally correct, but I do know that it existed because it filled a void of what people want.

UPDATE: Trent Reznor: Take my music, please:

“The greatest thing about the Internet is that everybody is their own distributor,” Reznor said. “Being your own distributor is power and the thing that labels once held over artists. The power of getting your message out to an audience is very empowering as an artist. These are exciting times and things are happening that I couldn’t imagine just a few years ago.”

As for the future, well, Reznor fully acknowledges that he—like everybody else in music—is unsure of how things will turn out. But he says he’s sure of one thing: the old way of doing business is dead.

“I don’t know what the future holds,” he said. “I don’t know what model is going to work. I do know relationships between music labels and artist like myself aren’t going well. These days when digital elements come into play labels have dealt with them generally poorly. It has gotten to a place where it couldn’t be worse. Their treatment of artists has less sympathy and it’s more like ‘What can we get out of you?’ My only concern has always been that my audience is treated fairly.”

From Nin.com:

Hello everyone. I’ve waited a LONG time to be able to make the
following announcement: as of right now Nine Inch Nails is a totally
free agent, free of any recording contract with any label. I have
been under recording contracts for 18 years and have watched the
business radically mutate from one thing to something inherently very
different and it gives me great pleasure to be able to finally have a
direct relationship with the audience as I see fit and appropriate.
Look for some announcements in the near future regarding 2008.
Exciting times, indeed.


Post a comment

Previous comments include

#1 JMG says:

NIN are free agents, Radiohead are (thus far) free agents, and Pumpkins will be free agents by the end of this year. The common element is that all three groups have frontmen who aren't the biggest fans of the recording industry at the moment, here's hoping they live up to that disdain and pave the way for something better.

I know someone will say "but Radiohead are releasing their album for whatever price we want blah blah blah....." I've said it before and I'll say it again, how much impact they will have with that act in the long run will depend on the deal they strike up with WMG, ATI, or EMI. Personally, I wish they weren't even dealing. I know that's not realistic, but of all bands I think they have the highest potential to do just fine on their own in terms of distribution and promotion.

#2 device_guy says:

".... I have benefitted from recording contracts for 18 years, and now that I have great name recognition, and am clean enough to not snort it all away, I can get ALL of the money"

#3 Awesome says:

Good to see him do this. I await his new work

#4 Overman says:

Awesome.

My bets he makes his best music yet.

#5 tannylyle says:

Device_guy has it spot on... "Now that I have leveraged the marketing/promotion that the labels have afforded me for the past 18 yrs, I can now reap all the benefits myself."

Prediction: free agency will have absolutely no impact on the quality of his music.

#6 Aaron says:

Ok, This means what Trent? Will you start writing music like you used to now?

#7 Reznor rules says:

Not only did he have an Oink account but he recently uploaded two tracks from William's new album on The Pirate Bay.

Trent knows how to work the internet.


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