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November 25, 2008

Adidas Originals first US TV ad...

Todd Roberts

The German athletic apparel giant is giving its lifestyle brand, Originals, its first U.S. TV advertising ever: A 30-second spot featuring music stars like Katy Perry, DMC (of Run-DMC) and Method Man cavorting with sports phenoms David Beckham and Kevin Garnett.

The ad, breaking this week via Sid Lee, Montreal, shows the star-studded group at a party decked out in adidas Originals shoes, shirts, jeans and jackets. There are no spoken words in the ad, which runs as long as 120 seconds, though the TV versions run in 30— and 60-second versions. Instead, there are impressionistic shots of the celebs entering the party, dancing, smiling, painting and falling down, all as a remix of the Frankie Valli and the Four Seasons’ “Beggin’” (by DJ Pilooski) plays.


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Previous comments include

#1 Jus Sayin' says:

Timebox's version was way better

http://www.youtube.com/watch?v=54On0u...

#2 djd says:

Oh, <i>THAT</i> DMC.

#3 djd says:

pretty good. love that KG is in it. KG is THE MAN.

#4 dookeystick says:

DJ Pilooski remix? more like "edit"....

#5 Adam says:

The Ting Tings are also in this ad... painting the wall

#6 Dick Diamond says:

I also noticed that a picture of KURDT COBAIN with his head blown off was hangin' on the wall. Sort or strange....

#7 Morgan says:

Funny review of this ad here: http://pophangover.com/?p=1185

The reviewer calls it UNORIGINAL and "lame" and I tend to agree.

#8 Dennis Hopper says:

I had those shoes in the 80's. I stepped in some poo one day, and them boom, I got pubic lice.

#9 kobain says:

where did you see the poster?

#10 Martin Luther Bling Jr. says:

Yeah, so original and rebellious - a billion dollar shoe company. Fuck all of you.

#11 Some Dude says:

I think 'Originals' is a reference to the fact that the Adidas campaign is all old school clothing and shoes. The "original" line. Find something else to be mad at.


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