Videos

January 12, 2009

WATCH: Radiohead scores new Homeless ad...

Todd Roberts

The National Coalition for the Homeless uses a darkly ambient Radiohead snippet in this new PSA, titled “It Can Happen to Anyone,” from the ad agency Knarf. The band donated the song for the ad—apparently the first time it’s let any of its music be used in an ad of any kind. The track isn’t exactly instantly recognizable as Radiohead, though it is dreamlike and menacing, like a prelude to a nightmare. What really caught my attention, however, was that the footage runs in reverse, heightening the sense of unease and dislocation. Overall, it provides an otherworldly depiction of, well, another world—different from the one most of us know, but perhaps closer than we’d care to believe.

via Adfreak


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2 Comments

#1 Factcheck says:

Not the first time they've done something like this: see here http://www.everybodycounts.org/media/...

#2 rogerarsecrack says:

OH a backwards videO!!!!!!!! no way!!!

did radiohead actually score it or was it just licensed?!


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